Unlocking the Quirks of Eating Patterns in Writing and Marketing
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Chapter 1: The Psychology of Snacking
When I reach for a cashew, I can’t help but grab three. This peculiar behavior mirrors a deeper psychological tendency we all have—our affinity for patterns, which can be leveraged in both writing and marketing.
As a child, I had a unique habit: I would never just take one piece of popcorn; it had to be four. This routine felt intense, and I wasn’t satisfied until I finished every last kernel. If I found myself with just two or three left, I’d toss them at my brother and get scolded for wasting food.
Fast forward to today, and I’ve left those childish antics behind. Just yesterday, I was in the pantry craving a cashew and instinctively took three. Not four—just three! If I ended my story here, it would seem quite ordinary, but that would be dull.
In reality, I haven't escaped my quirky food-counting habit; it's merely evolved. After countless diets, I’ve conditioned myself to count to three, allowing me to enjoy 25% less. My Beagle, Asta, is more than happy to assist by cleaning up any leftovers, even when I attempt to say "no." (Trust me, that’s typical Beagle behavior: “Food. Foooood. FOOOOD!”)
So far, you've learned a bit about me, my dog, and my slightly odd eating habits. But how does this relate to your marketing strategy?
Section 1.1: The Universal Quest for Patterns
Everyone engages in this behavior—not specifically with cashews, but in our innate search for patterns in life. Instead of giving you a lengthy scientific explanation, I’ll demonstrate this power of patterns through examples.
Consider this: I've already illustrated this concept twice! First, take a look at my list from earlier:
- My list contains exactly three items, an odd number.
- It omits mentioning my brother while including my dog.
- The lines are organized by length.
This list feels more appealing than a jumbled one. When I fail to organize my thoughts or use even numbers, the presentation feels off—not in a glaring way, but in a subtle manner that detracts from its attractiveness.
Subsection 1.1.1: The Importance of Structure
Section 1.2: Breaking the Mold
Now, let’s delve into a more challenging pattern. Did you notice anything unusual in my introduction? (I’ll give you a moment.)
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😌
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🕺
(I can’t seem to keep still.)
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Alright, here’s the twist: there’s no discernible pattern in my intro! That’s the key takeaway. Our minds naturally seek patterns, making it easier to process information. I intentionally crafted my introduction without a recognizable pattern to prevent your brain from skimming through it.
If I want to capture your attention, I must eliminate conventional patterns unless they enhance the appeal.
— Jordan
PS: A common pattern I observe is the overwhelming praise for my newsletter. Just look at the feedback! If you choose not to subscribe (that’s okay, I’ll forgive you… in time), feel free to explore this next topic:
Chapter 2: The Impact of Daily Snacking
What You Should Know About Eating Cashews
This video explores the reasons why you might want to reconsider your cashew consumption habits, emphasizing the nutritional aspects and potential implications.
The Daily Benefits of Eating Cashews
Discover what happens when you incorporate four cashews into your daily diet and how it can positively affect your health.